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PPC vs Organic SEO and AEO The Long Game
Jorge Cappel
September 29, 2026
For literally decades now the standard in jump starting the digital footprint of a business was Google Pay Per Click (PPC). In 2018 the name was changed to Google Ads as there were a wide range of ad formats being offered beyond a couple lines of text. Today with so much talk about ChatGPT,
Private Jet Management Can Be A Slippery Slope
Staff Writer
March 26, 2025
First off, we’ve been at this since 1980 and have seen aviation businesses come and go. During the Covid 19 pandemic there was the broker jet card sugar high, when all the commercial airlines were grounded. Then of course some of these newcomer brokers learned..